- Results-
of Charity Sales and Instagram Insights
31%
followers increased in the Instagram account
£1746
fundraised
191%
higher than the objective
Regarding our goal of raising £600, we exceeded it by raising a total of £1746.28 through offline and online events, 191% above the target. It was heart-warming and blessed to see how many people took the time to support our event or donate online.
All money raised was donated to Orchard Vale Trust directly.
Offline Fundraising
Charity Sale
Bake and t-shirt sale was on 13th August at Kingsmead Square. Students, tourists and local people were the main participants of the sale. 35 t-shirts and about 100 pieces of bake products which were provided by Edgie Eats and Nata & Co, were planned to sell. The price of the bake products was suggested for £2 or above and the t-shirts were suggested for £20.
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On the sale, we raised for £818.28 in total, which included £775 for card payment and £43.28 for cash. For the result of the donations by card, £70 was raised by the bake sale and £85 was for extra donations. Meanwhile, the t-shirts were sold out thankfully and raised for £620. People who donated by cash were mostly for bake products. Our offline sale was finished successfully. The total amount we raised on the sale (£818.28) was about 4 times more than we expected (£200).
Online Fundraising
eBay Sale
The t-shirt sale on eBay began on August 4th, with the link included in the Linktr.ee on both the Orchard Vale Trust official website and Instagram. We realised that some supporters who live outside of Bath might not be able to attend the charity sale and get one of the sales, so we launched the eBay sale to reach a larger audience and make it more convenient for them with direct delivery.
Until the 13th of August, a total of 5 t-shirts were sold, raising £100. Due to the high demand for t-shirts at the charity sale, there was only a limited supply left, and we had to take down the eBay sale on August 13th. We were both surprised and grateful for the number of people who acquired the t-shirts and raised awareness for the charity.
Online Fundraising
Crowdfunding
Until the 14th of August, a total of £768 was raised on the GoFundMe page from 14 donors. The money raised was donated directly to Orchard Vale Trust.
Until the 14th of August, a total of £768 was raised on the GoFundMe page from 14 donors. The money raised was donated directly to Orchard Vale Trust.
Social Media
Instagram Drawing Challenge & Number of followers
Until the 9th of August, there were 23 participants joining the drawing challenge. One of the participants won a free t-shirt.
Until 15th August, the Orchard Vale Trust’s Instagram followers increased to around 60 which was a 31% growth.
Instagram Analysis
Showing a detailed overview of the account's performance, reach, and interaction over two weeks since the initial post. We discovered 379 accounts reached, 53 accounts engaged, and 248 followers using these tools. Our content reached both followers and non-followers; the overall reach from posts and stories is 530 and 119, respectively. In addition, the post had 153 engagements, 84 likes, and 26 comments.
