Instagram Challenge
While fundraising was the main goal, we also had a side goal of
raising awareness of Orchard Vale Trust
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To increase awareness and engagement on OVT’s Instagram, as well as advertise the t-shirts, we decided to run an online drawing competition, with the winner getting a free t-shirt.
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This area of the project was organised by a couple of members of the team, with input from the rest of the team also the Instagram posts for the challenge were created in line with OVT’s branding and post aesthetics.
To evaluate the engagement of the challenge, a set of SMART objectives was created
s
Specific
Increase awareness of both the t-shirts on sale and of OVT, and improve engagement on OVT’s Instagram
M
Measurable
Increase OVTs Instagram following by 15%
a
Attainable
Increase OVTs Instagram following by 10%
R
Relevant
Increased awareness of OVT will improve the potential for donations and volunteering
T
Time-bound
Increase OVTs Instagram post and story engagement, and number of followers by 16th August